Social Media Advertising Manager (Facebook)
- Nashville, TN
- Full Time
- Digital Media
Amsive Digital, a nimble, fast-growing digital agency, is looking for a Manager with expert-level experience in social advertising, especially in Facebook's Ads Manager. We are looking for candidates who have created hundreds (if not thousands) of campaigns, and used all of Ads Manager's objectives, placements, event types, and ad types.
The candidate will work on key lead generation and e-commerce accounts in multiple verticals. The position reports to the group senior manager and will oversee staff, freelancers, and supporting interns.
Day to day tasks will include campaign creation, audience development, client communication, strategy development, ad copy creation, performance monitoring, reporting, and any other activities necessary to meet each client's performance goals.
The successful candidate will contribute to Amsive Digital's knowledge base by creating and sharing case studies, training other employees, writing blog posts, etc.
What you’ll be doing:
Some of the tasks associated with this position are listed below. This is not an inclusive list as this area of marketing constantly changes.
Responsibilities will include:
Providing strategic direction for each client/initiative, identifying key messages/images/value propositions that will resonate with the target audience.
Reviewing the work of supporting staff, ensuring that each ad, target, strategy, budget, etc, is perfect.
Reviewing reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary.
Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge to team members. Working closely with vendors, agency partners and various platform reps.
Monitoring client performance daily to ensure the best possible results.
Building new ads, ad sets, campaigns, etc.
Working on cross-channel platforms will be expected, so a holistic approach to media is valued.
Who we’re looking for:
Candidates must be experts in all aspects of Facebook Ads Manager and Business Manager, including ad creation, working with partners, creating custom audiences, creating and optimizing for custom events, creating pixel-based audiences, automated rules, the Commerce Manager, Offline Event Sets, etc.
eCommerce and Lead gen experience is preferred.
Willingness to expand knowledge to other channels such as paid search, programmatic, and other social channels. If already experienced in other channels that is a plus!
Ability to own projects – making sure they get done correctly and on-time.
An inquisitive nature. You should be excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies you spot.
Ability to find the story within the data (not just the “what,” but the “why”), and present that story to clients.
Strong knowledge of what types of ads move the needle for various client & audience types
Excellent attention to detail and the ability to effectively multi-task in a fast-pace atmosphere
Excellent written communication and interpersonal skills, with a desire to work as a member of a team.
Nice to haves:
Advanced MS Office skills, especially Excel and Powerpoint
Mathematics. marketing, or economics background a plus
Understanding of testing principles and a disciplined approach to testing
Who are we?
Amsive Digital (www.amsivedigital.com) is a highly dynamic digital media marketing company, bringing a unique approach to paid and earned media services. Our cutting-edge technology and advertising expertise provide our clients with maximum return on investment. Our team includes a mix of digital media professionals committed to providing winning marketing programs for our clients. We treasure diversity and encourage individuals from all types of backgrounds to apply.
Amsive Digital is committed to building diverse teams where people of all identities and backgrounds are welcome, included, and respected. We work to help close the gender gap in tech, and to actively recruit people from other underrepresented groups. We strongly encourage women, gender diverse people, and minority candidates to apply for this role.